Retain Autoshop Customers with Great Birthday Cards!
I’m going to take a wild guess about something: I bet you enjoy your birthday.
I bet you enjoy having friends and family give you cards and gifts. It makes you feel special and valued, right?
Well, that’s exactly how your customers feel about THEIR birthday. And that’s a huge opportunity for you as an autoshop owner or manager-a powerful opportunity to retain the customers you so value. Because one of the best ways to ensure that you retain autoshop customers is to send birthday cards and gifts to them.
Why is this so important? Well, in this way, you’ll express your appreciation and make sure customers know how much you value their business. The latest marketing research shows that having to attract a new customer is typically 7 times more expensive than retaining and reselling an existing customer. So consider birthday cards (traditional or electronic) that will help you do exactly that.
Retain Autoshop Customers
with Traditional Cards or E-Cards
Although they may seem basic, birthday cards are anything but. Most people LOVE to receive birthday cards. So what are you waiting for? Using traditional mail or your Customer Relationship Management (CRM) software, you can send a special card to each and every one of your customers. People will remember your card, and appreciate the thoughtfulness you show in striving to retain their business.
What kind of birthday card should you send? There are lots of possibilities. They can range from whimsical to sober to laugh-out-loud funny (as long as the humor is in good taste!), but they should always convey a simple, straightforward message of congratulations and appreciation.
Is it better to send a traditional card in the mail or an “electronic” one via email? That’s entirely up to you. Sending traditional cards is definitely more expensive and involves more work. But you may opt for that, because traditional cards are more personal. But if you can’t devote the time and money to sending traditional cards, be sure to send an electronic one. As one marketing guru put it: “Your customers will not forget that you’ve remembered.”
Retain Autoshop Customers
with Birthday Specials, Too
You’ve probably gone to a restaurant where the menu said something like, “Is it your birthday today? Tell your server and your meal will be 10 percent off!”
Well, why not use the same idea in your autoshop business? Use traditional mail or your CRM software to send your customers repair or maintenance specials linked to their birthday.
By doing the simple but important things mentioned above, you’ll be amazed at how much better you retain your customers. And that’s one of the real keys to growing your autoshop business and profits.
Auto Bookings Online is an online tool specifically designed to help auto-repair shops maximize profitability through better-managed customer bookings.
